Every day i want to fly stay by my side...everyday i want to dream stay by my side..every morning wish i could just play..wish the mornings would just stay.....this is what plays on as the jingle of vodafone...this was a mere jingle which caught my ear because it was musical till a few days back....now the way i observe advertisements is as to what marketing startegy was at the back of mind of the ad-makers....
it is not merely the beauty of the advertisement that matters...there is a great lot of thinking involved to make a single ad...n not that the dog carrying the tie for the girl..neither the way it licks the postage stamps is what makes the ad so apealing......it is also the timing as to when the ad is flagged...and also the audience who could be watching at that time is calculated.
i have always been so intrigued with the amazing ideas and creativity displayed in advertisements but its only now in the classes of marketing management that i learn that advertisements are a great source of creating a desire to buy.
marketing as it is commonly perceived is not merely informing about a product and selling it, it is about enticing a person by glorifying the product to an extent that one starts feeling the urge to buy it....even if it is not a necessity. There is lot of research in finding out the demography, the culture, the social status, political/legal sanctions of a prospective customer.
those who are planning to be marketing managers need to learn that whether one markets a product or service or even an idea...after all what matters in the end is the value delivered to the customer.
2 comments:
Great post. I love it!
Happy day
thanks david!
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